The answer here will vary somewhat depending on your business, location, and other factors. In general, following these guidelines will increase the effectiveness of your sign.
-
The best sign for your business is a sign that will attract the most customers and project the image you desire.
-
Your sign must be visible and easy to read for people who are driving and walking past your business.
-
Your sign must be attractive and appropriate for your type of business.
-
A sign will serve to remind existing customers of your business and location, and provide new customers with a valuable visual indicator about the products or services you offer.
-
Your sign should be as large as allowable for your location.