The answer here will vary somewhat depending on your business, location, and other factors. In general, following these guidelines will increase the effectiveness of your sign.
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The best sign for your business is a sign that will attract the most customers and project the image you desire.
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Your sign must be visible and easy to read for people who are driving and walking past your business.
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Your sign must be attractive and appropriate for your type of business.
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A sign will serve to remind existing customers of your business and location, and provide new customers with a valuable visual indicator about the products or services you offer.
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Your sign should be as large as allowable for your location.
