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FAQ - Custom Business Signs
Questions and answers about custom business signs provided by the Small Business Administration's Signage FAQ page. Click here.
General
Do I need a lighted sign?
Yes, we no longer live in a 9-to-5 society, and people will drive past your business location 24 hours a day. With a lighted sign, you have an opportunity to communicate with your existing and potential customer, even when your business is closed.
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Large corporations create "top of the mind awareness" when they constantly and consistently present their name, corporate logos, and products until their name becomes a household word and their corporate logos or graphics become synonymous with the corporation's name.
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With a lighted sign on display 24 hours a day, the small business owner has the opportunity to create a "top of mind awareness" in their local community.
Back to FAQ list.
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